I build production systems where CRMs, messaging APIs and AI agents meet.
Automation and integration engineer. I run Ethed, an independent practice serving 25+ businesses in Israel and the US. My largest engagement is an exclusive contract with Richer LTD, where I own roughly 340 production automations.
Systems I built and run
Automations Command Center
A live map of every automation the business runs, so when one breaks you can see what else is about to break with it.
Next.js · TypeScript · Supabase · Vercel
- ~341
- Automations tracked
- ~793
- Cross-system dependencies
Richer AI Agents Hub
One system running several AI agents, each on its own WhatsApp number, qualifying inbound leads in Hebrew before a salesperson ever opens the conversation.
React · Supabase · WhatsApp Business API · OpenAI
- 7,414
- Leads processed
- 1,664
- Engaged in conversation
RicherTask
Task and weekly planning for the college's staff, in Hebrew, built around how the team already worked instead of a methodology they would have to adopt.
Next.js · TypeScript · Supabase · Row Level Security
- 1,300+
- Commits
- Daily, in production
- Use
Currently
Exclusive engineering contract with Richer LTD, owning their automation and integration infrastructure end to end — architecture, monitoring and incident response. Finishing HackerU's AI Solutions Architect programme in August 2026.
Before engineering I worked in operations and sales, which is why I start every build by watching how people actually work rather than by reading a requirements document.
What I work with
- Integrations & automation
- REST APIs, webhooks, event-driven flows, Make.com, n8n (self-hosted), WhatsApp Business API, Fireberry CRM
- AI
- agent development, LangChain, prompt engineering, RAG, Langfuse, AI security / Zero Trust
- Engineering
- TypeScript, Next.js, React, Node.js, Supabase, PostgreSQL, Vercel
Get in touch